FROM OUR FARMS
TO THE WORLD'S KITCHENS
Nourishing Generations Since 1965
WHO WE ARE
PALA is India’s only mustard oil brand with its own 200+ farms across 17,000+ acres, growing A-grade mustard seeds for coldpressed oil. From Bharatpur’s golden fields to kitchens in over 100 countries, our story is rooted in purity, tradition, and global trust.
With full control over cultivation, processing, and packaging - we ensure zero mixing, zero compromise, and 100% traceability.
Since 1965
Our Legacy: A Journey Rooted in Purity and Vision
With a heart full of purpose and a vision far ahead of his time, Shri Lokraaj Singh founded our mustard oil journey in 1965. What began as a humble initiative in Bharatpur soon blossomed into a national brand synonymous with purity. While many around chose shortcuts and compromise, Lokraaj Industries stood firm - delivering authentic kachi ghani sarson ka tel, nourishing homes across India with integrity.
In just a decade, our brand became a household name, celebrated for its unwavering quality and trust. As demand for organic and pure Indian mustard oil grew globally, Lokraaj Industries expanded its reach, earning its place as the go-to choice for overseas customers who valued real taste, real health, and real tradition.
Today, under the guidance of the third generation, our family legacy continues with renewed energy and modern vision. Embracing technology and the booming digital age, we launched Pala Global Pvt. Ltd., a wholly owned subsidiary committed to delivering purity to every corner of the world - directly to consumers through ecommerce platforms.
‘Pala’, derived from the Sanskrit word meaning ‘nourisher of the world’, is not just a name - it's a promise. A promise to carry forward a 60-year legacy of nourishing families, staying rooted in values while reaching for global impact. With every drop, we continue to serve Bharat and the world - purely, proudly, purposefully.
OUR VISION
From farm to home, from Bharat to the world - our vision is purity, everywhere.
At PALA, we envision a world where purity is not a luxury - but a right. Our goal is simple yet sacred: to bring the uncompromised essence of Bharat to every kitchen around the globe. We are building more than a brand; we are preserving a tradition - a tradition of food grown with care, processed with honesty, and served with love.
As we scale globally, we stay rooted in our values. Every drop of our mustard oil tells a story — of our land, our people, and our promise of authenticity. But we are not stopping here.
To serve our customers better, we are actively expanding our product portfolio to include 100% Shudh Desi Ghee, hand-ground Masalas, stone-milled Atta, Himalayan salts, and more. Each product will carry the same legacy of purity, precision, and provenance that PALA stands for.
OUR VALUES
PURITY FIRST
“No Compromise. Just Pure”
Purity is the promise we make - and keep - across every product we offer. Be it oil, ghee, or spices, what you receive is untouched by shortcuts and uncompromised in quality.
CONSISTENCY
“Same Excellence, Every Time.”
From owning our farms to overseeing our production, we maintain complete control over every step. This ensures that every pack you open meets the same high standard - batch after batch, year after year.
PRECISION
“Crafted with Care. Verified with Science.”
We combine age-old wisdom with modern testing to deliver products that are not just traditional but also meet global benchmarks of safety, nutrition, and quality.
PEOPLE FIRST
“For the Hands That Make It. For the Homes That Use It.”
From our farmers to our factory workers and customers - every stakeholder is respected, valued, and empowered. We build honest products through honest relationships.
INTEGRITY
“Rooted in Truth. Built on Trust.”
We say what we do and do what we say. Transparent processes, clean labeling, and ethical business practices are the foundation of our legacy and your confidence.